Summary - Who I Am
and Why I Think
I Can Help Your Company
- Highly Creative MBA with
High Tech, Internet, Real Estate, Executive Management
Expertise and Substantial, Diversified Start-Up Consulting
Experience.
- Very unique combination of
credentials, expertise, talent and capabilities that include
over 30 years of diversified experience with all aspects of
creating and managing startup, entrepreneurial and fast
growing businesses.

- Experienced founder,
sponsor, general partner and fiduciary of nearly four dozen
ventures and partnerships with a total investment of more
than $25 million from clients, partners and venture
capitalists.
- Published author.
- Owner and CEO of multiple
companies and partnerships under the corporate umbrella of
Goodman Group, Inc. Businesses range from Internet
e-business, computer software, business advisory services,
real estate investment, private placement syndication,
direct participation securities, property management,
commercial real estate brokerage and distressed loan
acquisition and collections.
- Over 15 years of direct
real estate investment experience including all aspects of
reviewing, analyzing, negotiating, syndicating, buying,
managing, refinancing and selling over $100 million of
multi-family and commercial real estate. Built one of the
real estate divisions of the company into the seventh
largest self-storage operation in the nation.
- Built software company,
from personally designing and writing the first commercial
application program, to having more than 50 employees and
over a dozen products on the shelves of more than 5,000
retail outlets, nationwide. The software company was spun
off as a result of a venture capital infusion in 1988 and
taken public with a reverse merger into a public shell.
- Grew all parts of combined
organizations from conception to more than 300 full time
employees with over 1,200 investors.
- Developed and operate
multiple business-oriented dot com companies – including Ceo
Resource LLC and Start Up Company University – both
specializing in cost effectively helping start up
organizations, entrepreneurial ventures and new business
formations through its Virtual-Exec Service, Virtual-COO
Service and Start Up Company Mentoring Service. These
services are for business owners, venture capitalists,
investors, boards, entrepreneurs and current CEOs.
- To date, Ceo Resource LLC
has already helped well over 2,000 diverse companies in over
three dozen countries on six of the seven continents with
their business planning, problem solving, dragon slaying,
fundraising, mentoring, virtual executive and plan
implementation needs.
Some Specific Areas
of Expertise That Might Help Your Company
In addition to all that was
learned from my Engineering Physics and MBA degrees and from the
experience received from starting and operating four dozen of my
own companies, I've also accumulated immense additional
experiences, insights, epiphanies and expertise from 14 years
working closely with 2,000 diverse client companies and
entrepreneurs in almost every conceivable industry – learning
each company’s detailed, inside moving parts and helping each of
them slay their own multitude of dragons.
Some of my specific areas of
aggregated expertise include:
- Start Up Companies
Opportunities and Challenges – Idea formulation, concept
development, organizational design, action planning,
implementation, funding, staffing, marketing and sales.
- Dragon
Slaying
– Troubleshooting, problem solving, crisis management, chaos
planning, turn around situations and otherwise dealing with
the daily dragons that challenge all entrepreneurs when
starting, running and growing a company.
- Web
Presence
– Designing a comprehensive web presence for companies so
that they benefit from Web 2.0 and other leading edge online
technologies, including audio and video, in a cost-effective
manner.
- Virtual
Executive – Virtual and interim executive services to
help fill the management gaps that occur when starting and
growing a company – especially when developing realistic
tactical & strategic plans and while serving as Virtual COO
to free up the client CEO’s time and energies from daily
operations.
- E-commerce –
Helping companies set up shopping carts, credit card
processing, autoresponders, automated product delivery and
fulfillment.
- Real
Estate
– Working with real estate investors and companies
reviewing, analyzing, negotiating, syndicating, buying,
managing, refinancing and selling income producing
properties - including real estate analysis and evaluation,
investment analysis and due diligence.
- Fundraising –
Guiding companies down the dragon-infested trail toward
successful fundraising, including securities law compliance
from a business perspective, drafting of offering and
subscription documents, offering management, prospect
seeking and first-level response. Includes both venture
capital and private placement funding from angel investors.
- Mentoring –
Providing 1:1 mentoring and coaching on an hourly basis to
help answer the questions that will get clients past issues
that are stopping them from taking the next step with their
start up or emerging company.
- Content
Development – Overseeing web, email and collateral
content development to help insure a consistent business
image congruent with the client’s overall strategy, tactics
and market focus.
- Business
Plans
and Planning – Developing a genuinely implementable
and realistic business model, financial projections and
business plan that make financial sense for both
entrepreneurs and investors.
- Action
Planning for
Implementation – Identifying all the puzzle pieces,
showing clients the big picture and helping them assemble
the pieces into a realistic action plan for successful
implementation. Establishing the W3 – WHO, Is Doing WHAT,
WHEN?
- Investor
Relations – Setting up a consistent and securities law
compliant contact and communications systems and procedures,
generating content, handling investor conflicts and
associated securities law issues from a business
perspective.
- Connecting
High
Tech
and
Business – Providing the
knowledge bridge between hi tech and business by tapping
combined knowledge from degree in Engineering Physics and an
MBA and additional experience gained from consulting to many
hundreds of high tech companies – helping them with the
translation of their technology into the language of
business – especially for the benefit of prospective
investors.
- Senior-Level
Decision
Making – Augmenting the missing gaps in
the client’s management team’s expertise with a greatly
expanded background and experience making successful
senior-level decisions.
- Book
and
Ebook
Publishing
and
Distribution –
Helping authors define and implement the action steps
required to publish their book or ebook, handle fulfillment,
sell on both Amazon and via their own online presence,
including implementation of the required e-commerce steps.
- Pivotal
and
Action-Based
Brainstorming – Generating
insights and epiphanies to get clients past the dragons
blocking their path, converting those insights into
actionable tasks that will accelerate achievement of their
goals.
The
Special Ingredient
Having
worked with 2,000 clients is a
key
reason you might consider my services
for your own venture - it is the
special ingredient and major differentiator that gives me
tremendous insights that could greatly
benefit your
company.
In
addition to all that I learned from
earning my
degree in Engineering Physics, my MBA
and my post graduate work in Computer
Science, I learned
volumes
more about people and business from
starting and operating four dozen of my
own companies.
Beyond all of that, I've also accumulated
even more volumes of immense additional experiences,
insights, epiphanies and expertise from
14 years of working closely with
2,000
diverse client companies and
entrepreneurs in almost every
conceivable
industry – learning each
company’s detailed, inside moving parts
and helping each of them slay their own
multitude of dragons.
That's
TWO THOUSAND companies.
And it's
not just superficial stuff like selling
them a copy machine and then walking
away. Instead, it
is working directly one-on-one with 2,000
individual CEOs and entrepreneurs -
understanding each of their visions and
strategies - seeing the inside
workings of their companies -
crystallizing what may be only a
fuzzy
business model - developing action-item
tactics that fit their strategies
- helping
them fix what may be broken -
redesigning what may not fit -
all of it with the goal of
accelerating the successful
implementation of each of their visions.
(Click
Recent for a sampling of client
industries and international locations.)
One thing
I've learned is that every company is
unique. Their combination of mission,
market focus, product and service mix, corporate culture,
cash requirements, approach to problem solving, strengths,
weaknesses - all of it, and more, help
to uniquely define each one.
Another
thing that I've learned is that most
have the same issues and dragons that
you may
face: cash flow, sales,
marketing, personnel
issues, raising capital, juggling
priorities, managing
growth, missing puzzle pieces - and too
little time to get it all
done.
When
you work with two thousand very
bright
and visionary CEOs, entrepreneurs and
founders, you can't help but learn an
immense amount about business from
each of them - if you pay attention.
With each new client, I learned more -
which helped me compound my knowledge
and offer even more insights
and epiphanies to my next clients.
Consulting with each of these TWO
THOUSAND companies and their CEOs has worked
like
compound interest
- helping me
build on my own knowledge base, my own
expertise, so that my services have become even
more
valuable to each of my new clients.
"The
most powerful force in the universe
is compound interest”
- Albert Einstein
This
compound interest that I've earned from "The
Two Thousand"
really IS the
special and essential ingredient
in my services. An
ingredient that you simply cannot get in
school earning an MBA. An
ingredient that you cannot get from just
working for a few employers or with a
few consulting clients.
How
powerful is the compounding effect of
2,000? Well, if you take a
penny and compound it at only
1% two thousand times, your penny
becomes almost $4.4 million
($4,393,862 to be precise.) That's
440 million times what you
started with! Now, THAT is a rip roaring
ROI!
(Note: The
compounding of 1 penny at 1% only gets
you to $210 after 1,000 times - so
going all the way to 2,000 makes a
major impact. The same is true for
consultants!)
What if
I only learned that same
1% more - from each of those two thousand
client companies and high-creative
entrepreneurs? Think about how
many more volumes of experience,
knowledge and
wisdom that I've gained about
start up and emerging companies than I
knew before!
Can you
see how that Compound KnowledgeTM,
that aggregate experience and expertise, gives
me a special, rare
ingredient over my competitors
- one that can massively help me
help you improve
the odds of success for you and
your own start up and emerging company?
The
good news is that all of
this aggregate experience and expertise
- including all of the Compound Knowledge
that I've
gained over the past three decades - is
now
available to you and your company - on
a very
cost-effective hourly basis.
Web Presence
Ceo Resource LLC has a
significant web presence with its various companies and
domains. Some of these include the following (please click on
any link of interest):
-
Virtual-COO.com – Virtual
Chief Operating Office Service for
start ups, small and mid-sized
companies – to free up the client
CEO’s time and energies from daily
operations.
-
Virtual-Exec.com –
Virtual Executive Services for start
ups, small and mid-sized companies–
to help fill the management gaps
that occur when starting and growing
a company.
-
StartUpCompanyUniversity.com
– The main domain for a cadre of
services and digitally delivered
products aimed at helping start up
companies.
-
StartUpCompanyMentoring.com
– Mentoring and coaching by the hour
for entrepreneurs and CEOs.
-
ShouldYouStartACompany.com
– Blog for start up companies
written by Robert Lee Goodman.
-
ChiefDragonSlayer.com –
Business planning, business plans
and fundraising services.
-
RecentClients.com - A
sampling of client industries and
international locations I've
recently served.
-
FundingForeplay.com – A
digitally delivered product that
teaches start up company CEOs and
entrepreneurs how to properly
prepare and present the dozen
documents they must have to
successfully romance and seduce
angel investors and VC to invest in
their company.
-
RealEstateImpleMentor.com
– Real estate consulting, mentoring
and analysis.
-
StartUpCompanyAffiliates.com
– Affiliate program for Start Up
Company University.
-
ArticlesByRobert.com –
Business articles authored by Robert
Lee Goodman and posted at
EzineArticles.com, which recognizes
Robert as an Expert Author.
-
FundraisingDocuments.com
– Fundraising Service for angel
investors and venture capital
including private placement
memorandum preparation and drafting,
prospect seeking and first-level
response.
-
BusinessPlanningDocuments.com
– Business plan services and
financial analysis services.
-
BusinessPlanAudioCourse.com
– The Business Plan Documents Audio
Course includes the plan documents
and over two hours of audio from the
full
Funding Foreplay Audio Training
Course.
-
StartUpCompanyQuestions.com
– Questions from entrepreneurs and
start up company CEOs that are used
for content for Robert Lee Goodman’s
teleseminars and webcasts.
-
StartUpCompanyWorkshop.com
– Individually consulting with
clients about their company with the
goal of fully defining their vision
– to develop and refine their
glimmers and ideas into a genuinely
implementable plan of action with
specific strategies and tactics
including a detailed, realistic
business model.
Experience of Robert
Goodman
These are a half dozen of my
nearly four dozen companies I've started. All the
experience gained from these, all the dragons that were slayed
over these, are some of the reasons that I've got the expertise
to help you and your company with your needs today.
- Founder, CEO and Chairman
of Ceo Resource LLC, a 14 year-old consulting company
exclusively focused on cost-effectively helping start-up
organizations, emerging companies, entrepreneurial ventures,
non-profits and new business formations slay the dragons
that block the path to their success. 1994 – Present.
- Founder, CEO and Chairman
of Goodman Group, Inc., a 30 year-old company specializing
in diversified investments, advisory services and management
consulting. Areas of investment for Goodman Group have
included commercial real estate purchase, management and
brokerage of apartments, office buildings, office-warehouse
and self-storage facilities. Other areas of investment have
included debt-instrument investment and collection; high
technology; and securities and syndication -- with special
emphasis and experience with start up organizations.1978 -
Present.
- Founder, CEO and Chairman
of Good Software Corp., a publicly held company that
specialized in personal computer software for business
applications, distributing its products through thousands of
dealers nationwide. Mr. Goodman’s background in computer
programming, systems project management and international
computer system sales were gained from a variety of
positions held at NASA, Oak Ridge National Laboratories and
Rockwell International. Mr. Goodman personally developed
Good Software’s first commercially available product,
Investor III for Real Estate Investment Analysis, which
provided the economic and organizational foundation for the
Company. 1982 - 1997.
- Founder, CEO and Chairman
of Good Financial Corp., specializing in the analysis,
investment, purchase and collection of loans acquired from
the FICA, RTC, banks, savings & loans and other lenders.
1990 - 2002.
- Founder, CEO and Chairman
of Goodman Securities, Inc., a direct participation
broker-dealer and member of the National Association of
Securities Dealers, Inc. (NASD) and the Securities Investor
Protection Corp. 1982 - 1989.
- Founder, CEO and Chairman
of Good Asset Management, Inc., which provided real estate
property management and brokerage of income properties for
lenders, government agencies, partnerships, individual and
institutional investors including management and operation
of over 4 Million square feet and nearly 45,000 units of
commercial and residential properties.1980 - 1994.
Education
- Master of Business
Administration degree, Presidential & Key Executive Program,
Pepperdine University.
- Post graduate studies,
Master of Science, Computer Science, University of
Tennessee.
- Bachelor of Science
degree, Engineering Physics, University of Tennessee.
Do you see ways this
diversified background might
help you slay your own company's
dragons?
What will it cost you, and your
organization, in lost revenues and wasted time, by NOT having
this kind of broad, senior-level executive experience and
expertise on YOUR team right NOW?
Ready for Action or Still Have
Questions?
Contact me today to discuss how
my mentoring and virtual executive
services can help you and your company
better succeed.
Best wishes for stellar success,

Robert Goodman, MBA
Ceo & Chief Dragon Slayer
www.Virtual-Exec.com |